
My philosophy on window display is as follows:
1. Use correct scale. So many boutiques simply put some product in a window and a few props. You need to use the space you have in a window. Otherwise you are missing out on real estate. You wouldn't leave a corner of your store empty, so don't do it to a window.
2. Make a statement. If you are going to use a fun prop use a lot of them. Windows are fun and need to be attention grabbing. Make people wonder how you did it.
3. Keep product simple. Use the window display to highlight some of your product. Don't clutter the window with a lot of mannequins making it too busy. Don't confuse the customer by putting too much out there. People like clean and orderly merchandise. PS. Usually high-end stores have less in there windows and budget stores have a lot of merchandise. Who do you want to resemble?
4. Change often. Give your customer a reason to come in. Show them something new and current. Make them think you have received new shipment (whether you have or not). Changing your merchandising makes people think you have entirely new clothing.
5. Be Creative with your Budget. If you don't think you have the budget to come up with fun and creative window ideas you are cutting yourself short. Using simple or cheap items for props isn't bad as long as you follow tips 1 through 4. Save your money to make a few extraordinary windows throughout the year.
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